New Year's resolutions for homeowners: how to make your holiday home profitable in 2026
January is the month for resolutions. For many travellers, this means organising getaways; but for holiday home owners, it is the perfect time to review, optimise and make strategic decisions that will determine profitability for the whole year.
If you own a house or villa in the Marina Alta region and want 2026 to be the year your accommodation truly takes off, this article is for you. We'll discuss realistic, measurable actions tailored to the current market.
1. Review the actual profitability of your tourist property
One of the most common mistakes among owners is to focus only on occupancy, without analyzing the real net profitability.
Key questions to start the year:
How much income do I actually receive after commissions, cleaning, maintenance, and administrative fees?
Am I renting for many days but earning little?
Is my average price per night in line with the market?
👉 First goal for 2026: analyze your accommodation as a business, not as a one-off income.
2. Adjust prices and strategy according to the season (not just in summer)
The Marina Alta is no longer just a July and August destination. More and more travelers are looking for:
winter getaways
Easter week
bridges
long stays off-season
However, many landlords continue to use inflexible rates, missing out on clear opportunities.
💡 A good goal for this year is to work with dynamic pricing, adapted to:
real demand
local events
type of traveler
length of stay
3. Improve the presentation of your accommodation (photos, texts and experience)
In 2026, it's not enough to have a beautiful house. You have to know how to show it off.
Check:
Do your photos convey light, space, and Mediterranean style?
Do the texts explain experiences or just describe rooms?
Does your ad connect emotionally with the type of guest you want to attract?
A polished presentation attracts better guests, reduces problems, and improves ratings.
4. Focus on direct bookings (and reduce dependence on platforms)
Platforms can be a useful showcase, but they shouldn't be the only channel. Every year, more owners discover that:
They pay high commissions
They have less control
They lose direct contact with the guest
One of the best goals for 2026 is to boost direct bookings, with:
clear prices
human communication
flexible policies
professional support
In Riu Rau Rentals We work precisely so that the owner does not depend solely on intermediaries, but builds a healthier and more profitable model.
5. Delegate management to save time (and peace of mind)
Managing a tourist accommodation involves:
Guest services
cleaning coordination
maintenance
incidents
regulations
prices
calendar
Many owners start the year exhausted before the season even begins.
👉 Key goal for 2026: delegate to local professionals that they know the destination, the traveler profile and the current regulations.
Delegating is not losing control, it's gaining quality of life and results.
6. Comply with tourism regulations (and sleep soundly)
Tourism regulations in the Valencian Community continue to evolve. Starting the year with everything in order is essential to avoid:
sanctions
blockades
legal problems
A good tourism manager not only rents your house, but also advises and protects you.
7. Think long-term: brand, reputation and accommodation value
The best-performing homes are not those that are most advertised, but those that:
They take care of the guest experience
They generate good reviews
They have identity
They offer consistency and trust.
In 2026, the real goal is not just to rent more, but to rent better.
Do you want 2026 to be the year your holiday rental really takes off?
At Riu Rau Rentals we help property owners in Jávea, Benitachell, Teulada-Moraira and the Benissa coast to:
improve profitability
reduce worries
attract better guests
and professionalize your accommodation without losing its essence
If one of your New Year's resolutions is to get the most out of your holiday home, this could be the best time to start.
👉 Discover our services of tourist accommodation management and starts 2026 with a clear, human and profitable strategy.